Jen\u00a0is currently senior vice president of marketing for the Chicago Cubs. With 25 years of industry experience, she has worked with global brands, nonprofits and startups. Category expertise includes consumer goods, arts and entertainment, sports, multi-unit retail\/restaurants, automotive and the military. Other stints include the New Orleans Saints and Pelicans, Leo Burnett and McCann WorldGroup.<\/p>\n
We spent\u00a0two minutes\u00a0with Jen to learn more about her background, her creative inspirations and recent work she’s admired.<\/p>\n
Jen, tell us \u2026<\/p>\n
I grew up in Harbor Springs, Mich., which is a resort town on the shores of Lake Michigan, near the “tip of the mitten.” Now I live on the other side of the same big lake. I’m a Chicago boomerang. I lived here for many years post-college and then moved to San Francisco and New Orleans before coming back in the summer of ’23. I just realized that I’ve always lived near large bodies of water \u2026 Lake Michigan, the Pacific Ocean, Mississippi River. Maybe it’s because I’m a water sign. Shoutout to my fellow Cancers.<\/p>\n
I have some fuzzy memories of the\u00a01984 Detroit Tigers\u00a0winning the\u00a0World Series. But I mostly remember the\u00a0Tigers’\u00a0“Bless You Boys”\u00a0campaign from that year.<\/p>\n
I’m always rooting for the teams I’ve worked for, so I’m ride or die for the\u00a0Cubs,\u00a0New Orleans Pelicans\u00a0and\u00a0New Orleans Saints. Now that I’m back in Chicago, I’ve also started following the\u00a0Sky\u00a0and the\u00a0Red Stars. I also married into Nebraska football fandom, so\u00a0Go ‘Skers!<\/p>\n
Sha’Carri Richardson\u00a0(Track),\u00a0Adbert Alzolay\u00a0(MLB),\u00a0Taysom Hill\u00a0(NFL),\u00a0Herb Jones\u00a0(NBA) and\u00a0Mallory Swanson\u00a0(NWSL). That’s my starting five. And I’ve got\u00a0Jose Alvarado\u00a0(NBA) as my sixth man.<\/p>\n
I like pods hosted by athletes, so I listen to\u00a0The Compound,\u00a0The Old Man and the Three\u00a0and\u00a0New Heights. I like\u00a0Club Shay Shay. And I’m always trying to raise my baseball IQ, so I listen to\u00a0Effectively Wild,\u00a0Flippin’ Bats,\u00a0Baseball Is Dead\u00a0and a whole bunch of\u00a0Cubs pods.<\/p>\n
Bring It On<\/p>\n
We\u00a0partnered with the Netflix show\u00a0I Think You Should Leave\u00a0to create a\u00a0Dan Flashes x Cubs shirt. Because when you walk by a store and see 50 Cubs fans fighting over complicated shirts, you go in. Yes you do.<\/p>\n
The\u00a0Pop-Tarts Bowl mascot:<\/p>\n